WAVA-Swimsuit: A mixture of admiration and trust
The innovative answer to the challenges of climate change and increasing UV radiation.
Story
The sun is burning down relentlessly, and we don't know how the weather will change in the next few years. Sunscreen can cause allergies.
The invisible danger – UVA rays
UVA rays penetrate deep into our skin. Climate change is exacerbating this threat. Sunscreens offer protection, but at what cost? Chemicals that we do not understand are harmful to the skin and our ecosystem..
The idea behind WAVA-Swimsuit
1
UV-Protection
The WAVA Swimsuit offers natural sun protection without the use of chemical sunscreens.
2
Eco-friendly
It is gentle on the ecosystem and the skin, as no harmful chemicals from sunscreens are used.
3
Skin-friendly
The fabric is soft and breathable, which makes it comfortable to wear, even in hot weather.
WAVA – Natural protection, innovative and sustainable
WAVA Swimsuit: a protective shield for our health. No more sun cream on the body. Environmentally friendly, skin-friendly and stylish.
Materials and properties
Materials
Recycled & sustainable: high-quality, quick-drying materials such as 65% polyamide and 35% elastane ensure comfort and durability.
Properties
Breathable and moisture-wicking properties High UV protection factor (UPF 50+ Comfortable fit and freedom of movement
Possible applications and target groups
Water sports enthusiasts
Surfers, swimmers, stand-up paddlers, kayakers and water bikers benefit from comprehensive protection.
Leisure activities
The swimsuit is ideal for beach vacationers and anyone who spends time outdoors in and above the water.
People with sensitive skin
It is particularly suitable for people with sensitive skin who are prone to sunburn.
Product advantages
Comfort
The WAVA swimsuit offers maximum comfort and freedom of movement. The WAVA swimsuit is easy and practical to put on thanks to the flexible Velcro fastener, and its comfortable, breathable material is perfect for people of all ages and body shapes.
Protection
It protects the skin from UV rays, sunburn and skin cancer. Possible: sewing in a chip, like on ski suits, to find and help people in need more quickly.
Style
The WAVA swimsuit is available in various colors and designs.
The dynamic “WAVA” logo was created from the combination of water, movement and UVA.
Growth opportunities through new target groups
With increasing awareness of UV protection and sustainability, WAVA is right on trend. High demand among water sports enthusiasts, holidaymakers and environmentally conscious consumers.
- Older people: Many feel uncomfortable showing their skin in public. WAVA offers protection and self-confidence.
- People with curvy body shapes: often stigmatised, the WAVA suit offers security and comfort.
- People with sun cream allergies: a natural alternative to chemical products.
- Other target groups: people with skin problems or religious/cultural needs will find the perfect solution in WAVA.
Be part of a movement that combines health, environmental awareness and style
Invest in WAVA – the swimsuit of the future. Protect yourself.
Manuela Frenzel Texte und Beratung, Curious Refuge - AI Advertising Project, 08/2024